It was great working with the team at Precious Media. This project was a real challenge, as it was our first attempt at creating the product visuals using AI. In the end, part of the process had to be done through photography, since the fine intricacies of the label couldn’t be accurately replicated by AI. We photographed the label at the exact product angles required, allowing us to build seamless, cohesive final images.
Crafted by Master Blender Emma Walker and her team of whisky specialists, Red Soul brings a sweeter, smoother taste profile designed for a new generation of whisky drinkers. It’s made for casual social moments, offering an approachable alternative to beer or long mixed drinks while staying true to the bold character of Johnnie Walker.
Client: Precious Media.
Photography: Michel Groot
AI generation: Michel Groot.
Production / Post-production: Michel Groot.
