Motorcycle culture is built on an unbreakable bond between rider and machine and Motaur takes that idea to its most extreme form. Brought to life by actor Terrence Terrell, this larger-than-life character is a surreal fusion of man and motorcycle, with a surprising fondness for horses and goats.
Shot in Los Angeles, the project was a blast to produce in collaboration with Jaap Vliegenthart and the exceptional team at Taylor James. The campaign seamlessly combined stock imagery, CGI, studio photography, and hands-on practical effects to create a striking and unforgettable visual world. Created by Arnold Worldwide for Progressive Insurance, it remains a standout piece for both its craft and its sense of fun.
Agency: Arnold worldwide.
Client: Motaur.
Creative Director: Brendan Haley.
Photography: Jaap Vliegenthart
Post-production: Taylor James.
Lead retoucher: Michel Groot.
Part photography: Michel Groot
