Betfair isn’t just about betting on horses or sports. It’s about mastering competition wherever it happens, driven by instinct as much as strategy. The absurdity/surreal humour makes the ad memorable and shareable, signaling confidence and boldness as a brand.
Agency: Hogarth WW.
Client: Betfair.
Creative Director: Glen Ash.
Part Photography: Michel Groot.
Production/Post-production: Michel Groot.
