The striking visuals and refined photography often seen in drinks advertising have always captivated me they embody a level of artistry and storytelling I was eager to contribute to.Having recently upgraded my camera and equipment, I created this image as part of a speculative pitch for Glenfiddich. Their brand ethos centers around selling a lifestyle, and I wanted this shot to reflect that narrative.Although I used a different bottle brand for the composition, the image was crafted to align with Glenfiddich’s aesthetic values. Post-production was kept minimal, allowing the quality of the photography to speak for itself.The pitch resonated with them, and I’m proud to say Glenfiddich is now a valued client.
Photography: Michel Groot.
Post-production: Michel Groot.
