An exciting project brought us to Madrid for a studio shoot with professional footballer Gareth Bale. The shoot was part of a campaign for Simba, the successful London-based mattress brand, now venturing into aviation comfort. Simba is promoting its innovative Air-Hybrid seat a revolutionary airplane chair designed to deliver optimal sleep during flights.
Engineered with advanced sleep technology, the Air-Hybrid aims to transform in-flight rest into a truly restorative experience. With Gareth Bale as the face of the campaign, Simba is currently in discussions with both commercial and private airlines to bring their sleep-enhancing seat to the skies.
Agency: Exposure.
Client: Simba
Creative Director: Robin Ek.
Photography: Ben Duffy.
Consultant photography: Michel Groot.
Post-production: Michel Groot.
