Hybrid Recruitment specialises in placing multi-skilled professionals or 'Hybrids' within the Creative and Marketing Industries. The term reflects the company’s diverse portfolio of candidates who bring expertise across multiple disciplines. To bring this concept to life, Sam Del-Prete developed a bold visual campaign consisting of three striking images designed to resonate with a wide range of candidates.
Each subject was portrayed in a familiar, recognisable pose to enhance relatability. Working within a tight budget, we faced the challenge of making the client’s vision financially viable. I sourced stock imagery of animals and then photographed the models to precisely match the angles and perspectives ensuring a seamless integration between the two elements.
Agency: Athlon Global.
Client: Hybrid Recruitment
Creative Director:
Sam Del Prete.
Photography: Michel Groot.
Post-production: Michel Groot.
