Louis Barnett, a young chocolatier and entrepreneur, launched his business at just 12 years old. As a passionate advocate for Heathrow’s expansion, he sees the airport as a vital gateway for reaching international markets.The bike stunt featured in the campaign was executed by a professional stunt performer, and the final visual was built from multiple photographic elements, carefully composited to create a seamless and dynamic narrative.We produced four visuals in total, each centred around a successful entrepreneur whose work depends on the support and scale of a major international airport. Alongside Louis Barnett, the campaign featured: Martin Corr, a specialist in the global transport of PA systems. Paul Brown, a leading figure in the postal and logistics sector. Ann Goodman, Principal of Liverpool University, whose institution welcomes a constant flow of international students. Together, these stories highlight the essential role a larger, more capable Heathrow plays in enabling British businesses, institutions, and individuals to thrive on the world stage.
Agency: Saatchi Masius London.
Client: Heathrow Airport.
Creative Director: Ian Otway.
Consultant Photography:
Michel Groot.
Production: Michel Groot.
Post-production: Michel Groot.
