This campaign was developed for UK estate agents and property consultants Strutt & Parker, highlighting their expertise in agricultural and farmland sales.To convey the message with clarity and wit, we played with scale—transforming a roll of paper into a stylised bale of money, echoing the straw bales commonly seen on farms. Each strip was crafted from paper and later enhanced in post-production to resemble currency, reinforcing the value of land in a literal, visual metaphor. The rural backdrop was sourced from a stock library to complete the composition.
Agency: Saatchi Masius London.
Client: Strutt & Parker.
Creative Director: Grayam Sherlock.
Photography: Michel Groot.
Post-production: Michel Groot.
