This campaign was developed to showcase Ansell’s diverse range of industrial gloves. Each of the five gloves was photographed individually for use across separate executions, allowing for tailored visual storytelling.To unify the series, a custom alphabet was designed each letter treated with a unique oil film effect. Rather than relying on digital filters, the effect was captured photographically, lending the visuals a tactile realism and depth that digital manipulation couldn’t replicate.
Agency: Gravity Global London.
Client: Ansell.
Creative Director: Mark Jones.
Photography: Michel Groot.
Production: Michel groot.
Post-production: Michel Groot.
