QINVEST - SAATCHI MASIUS

Photography:
Michel groot

Overseas Investment Banking

Craft  surreal, cinematic images to evoke the scale and ambition of future overseas investment. I was handed full creative control production, photography and post. The kind of freedom I love and that lets you chase something bold. I sourced a ship. Naturally. Not the easiest prop to wrangle, but essential.

Falmouth Shipyard one of the few remaining dry docks still in operation became our stage. The vessel was docked for a fresh coat of paint, giving me a narrow window to capture what I needed. I spent the day shooting elements, building the image in layers with generous bleed for flexible cropping.

The final composition is stitched from moments designed to feel monumental, almost mythic. A quiet tension between industry and imagination.

Agency: Saatchi Masius London.
Client: Qinvest.
Creative Director: Ashley Bibbi.  
Photography: Michel Groot.  
Production/Post-production: Michel Groot.