FIDELITY

 

 

Agency:  Saatchi Masius

Client:  Fidelity

Art Director:  Ian Otway

Photography:  Michel Groot

Post-production:  Michel Groot

 

 

Right up to the last minute

 

Concept for Fidelity Funds Network.

The clients aim was to illustrate convenient methods of applying for an ISA before the 5th of April deadline - and the ability to be able to apply right up till that time limit.

I incorporated 3 watches as a base to which I created this final detailed close up for the campaign.