FIDELITY

(RE-CREATION/REPLACING EXPENSIVE STOCK SHOT)

Original Stock shot pictured below

Agency:  Saatchi Masius London

Client:  Fidelity

Art Director:  Graham Sherlock

Photography:  Michel Groot

Post-production:  Michel Groot

 

 

A bigger reason then ever to start your ISA early

 

Concept sold to the client BUT the rights managed stock shot (pictured on the left) turned out to be extremely expensive! Also the final artwork required more detail.

Due to the restrictive security of Number 10 Downing Street, especially on 'Budget Day', detailed stock photographs are unavailable due to the lack of accessibility.

 

I was asked to re-create a close-up piece on the subject, something very similar but recognisable enough for it to resemble the chancellors case. The background image I shot at number 10 Adam Street in London. This doorway is almost a carbon copy of the door at 10 downing street.

 

I had 1 day and night to photograph all the elements and produce this piece.