LASALLE

WE BUILT TRUST

 

Agency:  Saatchi Masius London

Client:  LaSalle

Creative Director:  Graham Sherlock

Photography:  Michel Groot

Post-production:  Michel Groot

 

 

We build trust campaign

 

To better understand what people want from the constructed environment around them, Lasalle Investment Management studied the human dynamics of their development. The basis for this commission was 'student housing', and challenging the status quo of students attitudes towards their housekeeping. The results from their investigations led to better returns from their investors.

To keep the production cost to a minimum, a stock shot was used as a base image for the kitchen. The model and all other elements were shot separately in our studio.