MICHEL GROOT

CONTACT

STRUTT & PARKER

 

Agency:  Saatchi Masius London

Client:  Strutt & Parker

Art Director:  Graham Sherlock

Photography:  Michel Groot

Post-production:  Michel Groot

 

 

With 130 years of experience

we will help you get the best

price for your land.

 

A campaign for Uk Estate Agents and Property Consultants Strutt & Parker. They sought to promote their experience in agricultural and farmland sales.

Playing with scale, we developed a roll of money emulating a bale of straw typically found on farms, to make the point of the advert clear in a literal sense. The bale of money was created from strips of paper, which in post production was edited, to appear like money. The background was sourced from a stock library.