MICHEL GROOT

CONTACT

STRUTT & PARKER

 

 

Agency:  Saatchi Masius London

Client:  Strutt & Parker

Art Director:  Graham Sherlock

Photography:  Michel Groot

Post-production:  Michel Groot

 

 

Don't miss out the first signs

of spring

 

A spring campaign for Strutt & Parker UK Estate Agents and Property Consultants.

A very simple concept; stalks rising in a flower pot signalling the first signs of spring

The brief was to use daffodil stalks as a reference to spring growth. I shot the subjects with a low angled light source to emulate the angle of the sun in that time of year. I created the scene of the pot and arranged the stalks and soil as per the brief. The customised petals and signage was shot in-situ.