MICHEL GROOT
CONTACT
STRUTT & PARKER
Agency: Saatchi Masius London
Client: Strutt & Parker
Art Director: Graham Sherlock
Photography: Michel Groot
Post-production: Michel Groot
Don't miss out the first signs
of spring
A spring campaign for Strutt & Parker UK Estate Agents and Property Consultants.
A very simple concept; stalks rising in a flower pot signalling the first signs of spring
The brief was to use daffodil stalks as a reference to spring growth. I shot the subjects with a low angled light source to emulate the angle of the sun in that time of year. I created the scene of the pot and arranged the stalks and soil as per the brief. The customised petals and signage was shot in-situ.