HEATHROW AIRPORT

HUB CAMPAIGN 2015

Agency:  Saatchi Masius London

Client:  Heathrow Airport

Head of Art:  Ian Otway

Photography:  Michel Groot

Post-production:  Michel Groot

A decision for Heathrow

is a decision for exports.

This image is part of a series of 6 visuals created for Heathrow Airport. The airport seeks to expand, creating job opportunities in many service related industries.

The brief was simple. The creation of an image of Great Britain; its contours and relief through the modelling of various types of flight crates of differing shapes and sizes. I modelled 6 different crates, each creating approximately 7 variations of each in post production resulting in 40 unique cases and the inclusion of different graphics; all together creating a randomisation. The land mass containing England, Scotland and Wales contains 350 elements. All the elements were produced on separate layers for the creation of 'Transvisions'.