MICHEL GROOT
CONTACT
COURVOISIER
PITCH
Agency: Gravity Thinking
Client: Open agency pitch
Photography: Michel Groot
Post-production: Michel Groot
The beautiful imagery and high quality photography in drinks advertising - was something that fascinated me and reflected the enthusiasm that I was keen to become a part of!
I had just invested in upgrading my camera and photography equipment and this image was some 'pitch work' that I undertook for 'Glenfiddich'.
They were passionate on selling a 'lifestyle'.
So this image was shot as in integral part of that concept.
I used a different brand bottle as the subject. There were minor amounts of post production. The focus was the high quality professional photography that I could now deliver.
The pitch was successful and they are now an established client of mine