MICHEL GROOT

BOEING

 

 

Agency:  Gravity Global

Client:  Boeing

Art Director:  John Taylor

Photography:  Michel Groot

Post-production:  Michel Groot

 

 

Sleepless. In Seattle.

 

Late nights, endless cups of coffee and a passion to be the best.

Congratulations Boeing on your 100th anniversary.

 

The tricky thing here was the fact that all elements had to look in proportion but sized up to fit the layout. Create a bigger size pad,

Create coffee stains separate in order

to decide the amount and flexible to scale. Also distort the paper so it looks effected by the coffee stains.

 

Great little project.