FIDELITY

(RE-CREATION/REPLACING EXPENSIVE STOCK SHOT)

 

Agency:  Saatchi Masius London

Client:  Fidelity

Art Director:  Graham Sherlock

Photography:  Michel Groot

Post-production:  Michel Groot

 

 

Agency:  Saatchi Masius London

Client:  Fidelity

Art Director:  Graham Sherlock

Photography:  Michel Groot

Post-production:  Michel Groot

 

Initially the client had approved using a particular stock shot of the main image (binoculars) pictured. Purchasing the licence turned

out to be too expensive.

 

I photographed the binoculars myself in order to keep total production within the clients budget.