MICHEL GROOT

CONTACT

ANSELL

 

 

Agency:  Gravity Global

Client:  Ansell Industrial Gloves

Art Director:  Mark Jones

Photography:  Michel Groot

Post-production:  Michel Groot

 

 

Join the fight against oil

 

This is a campaign for Ansell to promote their diverse range of Industrial Gloves.

All five gloves were shot seperately for other single executions.

An alphabet was created on which each letter an oil film effect was applied. This effect was photographically created as opposed to relying on Photoshop effects to add realism.