LASALLE "WE BUILD TRUST"
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Agency: Saatchi Masius London
Client: LaSalle
Creative Director: Graham Sherlock
Photography: Michel Groot
Post-production: Michel Groot
We build trust campaign
To better understand what people want from the constructed environment around them, Lasalle Investment Management studied the human dynamics of their development.
The basis for this commission was 'student housing', and challenging the status quo of students attitudes towards their housekeeping. The results from their investigations led to better returns from their investors.
To keep the production cost to a minimum, a stock shot was used as a base image for the kitchen. The model and all other elements were shot separately in our studio.
MICHEL GROOT
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