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Agency: Gravity Thinking
Client: Open agency pitch
Photography: Michel Groot
Post-production: Michel Groot
This was some pitch work that I undertook for Glenfiddich. The beautiful imagery and high quality photography in drinks advertising was something that interested me and I was keen to become a part of. At the time I had just invested in upgrading my camera and photography equipment. They were very keen on selling a 'beauty shots', so this image was shot as part of that as a concept.
I used a different brand bottle as the subject. There were minor amounts of post production. The focus was the high quality professional photography that I could now deliver.
The pitch was successful and they are now an established client of mine.
MICHEL GROOT
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