FIDELITY (replacing a very
expensive stock shot) Read more...
Agency: Saatchi Masius London
Client: Fidelity
Art Director: Graham Sherlock
Photography: Michel Groot
Post-production: Michel Groot
Initially the client had approved using a particular stock shot of the main image (binoculars) pictured. Purchasing the licence turned out to be too expensive.
I photographed the binoculars myself in order to keep total production within the clients budget.
MICHEL GROOT
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