ANSELL
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Agency: Gravity Global
Client: Ansell Industrial Gloves
Art Director: Mark Jones
Photography: Michel Groot
Post-production: Michel Groot
Join the fight against oil
This is a campaign for Ansell to promote their diverse range of Industrial Gloves.
All five gloves were shot seperately for other single executions.
An alphabet was created on which each letter an oil film effect was applied. This effect was photographically created as opposed to relying on Photoshop effects to add realism.
MICHEL GROOT
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